See how we’ve responded to and delivered the brief for our valued partners
Food & Beverage- Beverage
Our client was in the process of rebuilding and restructuring internally within their technical functions. This global food and beverage FMCG company approached Proco Global in order to help them gain valuable insight into the global market and their industry competitors.
Prior to moving forward and making any hiring decisions, they wanted to garner a thorough understanding of the R&D and innovation teams within the industry, and determine a best practice to put in place within their structure.
From our initial meeting with the client, we created a list of ten target companies to scope, as well as key questions and learnings the client wanted to obtain.
Utilising our extensive network within the global FMCG space, coupled with our strong research capabilities, we spoke with key R&D individuals within the identified industry leaders to discreetly obtain the information requested. In total, we collaborated answers from 50 individuals before compiling a long report detailing key responses, industry patterns and market trends.
The client was extremely pleased with the level of detail and insight provided throughout the research project.