Consuming the future: trends shaping the food and beverage sector

The future of food is diverse, tasty, and sustainable. Consumers are driving this future by choosing products based on ethics. As we exit the pandemic for hopefully the last time, we’re starting to look forward – to the future. As we go on, each generation feels more strongly about social issues than its previous generation and is, on the whole, more involved in politics and social issues. This has several implications specifically for the consumer sector.

There are conversations taking place within the food and beverage community on almost every topic you can think of. These range from when and what we should be eating to the social and environmental impact of every bite. The 21st century, and indeed the last ten years, have seen a rallying cry for more transparency from larger institutions. Such entities could be corporate, political, or otherwise. Because of this, companies are modifying their practices to align with the moral, environmental and ethical shift in awareness taking place across the world. Over the next few months, we will be publishing a series of blog articles related to four key topics. These topics – sustainability, diversity, innovation, and digitalisation – are shaping the sector and our clients:

The Ethical Consumer

A look at how brands are being driven by society to become better. We will showcase the big brands that are leading the way, that truly care about society, it’s laws and it’s people. And we’ll be talking about how brands are putting their people first, with diversity and inclusivity spearheading the conversation.

Better Food

The food revolution is here, and it’s transforming the way we eat! The possibilities here are endless. As a result, we’re seeing discussions about plant-based alternatives to dairy and proteins. We’re seeing vegan eggs, zero sugar snacks and even lab grown meat. And we’ll showcase the amazing innovation happening in this sector, highlighting the next big trends on the horizon. We’re also discovering what brands are pushing the boundaries of consumption for the better.

Circularity through Consumer

The movement towards a circular economy is a key topic. Being acutely aware of our impact on the environment brings an inevitable paradigm shift. We’re pushing for less waste, more sustainability, and clean energy – circularity. We’ll discuss how certain brands have made it their mission to commit to a circular process. Therefore, they’re making a positive impact on the environment.

Digitalization and Automation

Finally, we look at how brands are embracing digitalisation and what that means for the future of food and beverage. We’re witnessing the introduction of digitalisation and automation into the food and beverage industry in the form of artificial intelligence and data science. A number of our clients are making serious advancements in this area and we can’t wait to share them with you.

With the above topics in mind, we’ll specifically focus on what this means regarding recruitment challenges facing this sector globally. Then, with the insight gained from research and interviews conducted with several of our clients, we will publish an insight report that explores the major challenges our clients are facing in attracting and retaining the best talent.

Everything we do at Proco is in partnership with our clients. We hope that you find these insights useful – should you want to provide your thoughts on any of these topics, please do not hesitate to get in touch with me. Next week, we’ll publish the first article in our series, ‘The Ethical Consumer’. We look forward to hearing your views on this subject.

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